The £2 Tuition Hub

Block 7

Marketing 1

Discover the Power of Marketing!

In this exciting block of our IGCSE Business course, we’ll dive into the world of marketing - the engine that drives every successful business.

You’ll learn how companies really get to know their customers through market research, how they adapt to stay ahead in fast-changing markets, and why smart businesses don’t try to sell to everyone - but focus on the right people at the right time.

We’ll break down the marketing mix and see how product development, pricing, promotion, and place all work together to turn ideas into bestsellers.

Course Objectives:

To uncover how market research helps businesses get inside the minds of their customers: we'll explore how companies ask the right questions, gather the right data, and use it to create products people actually want.

To understand why marketing is the heartbeat of any successful business: we'll discover how effective marketing can make the difference between a business booming - or going bust.

To explore how businesses find and reach the right customers through market segmentation: we’ll learn how companies group their audiences and tailor their messages, turning browsers into buyers.

To break down the marketing mix - and see how it helps businesses create products that sell: we'll investigate how product, price, place, and promotion work together like pieces of a puzzle to launch successful products.

If you definitely do not require your live space for this course, please opt to cancel your registration through the link in your Zoom confirmation email.
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You can also use the cancellation link to change your name for the live lessons of this class.
If you have more than one child accessing the live class, please complete this form to request multiple registrations:
https://forms.gle/ ynepS6D2ggz55cJa7
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For recordings and resources, please sign in to the website https://the2poundtuitionhub.com and access your dashboard.