Course curriculum

    1. Exam Papers and Mark Schemes

    2. Session 1 recording

    3. PDF for L1

    1. You'll need

    2. Session 2 recording

    3. PDF for L2

    1. Session 3 recording

    2. PDF 3

    1. Session 4 recording

    2. PDF 4

    1. Session 5 recording

    2. PDF 5

    1. Link

About this course

  • £10.00
  • Tutor: Carla, 5 sessions
  • Age: approx 14-16, KS4
  • Description: Marketing 1 During this block we will start to look at the Marketing content of our IGCSE Business course. The success of a business can be influenced by the quality of its marketing and how elements of the marketing mis are combined. We will explore the purpose and methods of market research, the importance of responding to changes in the market, how business use market segmentation to target customers and how products are developed. L/O: 1. To understand market research. 2. To explain the importance of marketing. 3.To understand how businesses use market segmentation to target their customers. 4. To understand what is meant by the marketing mix. IMPORTANT: For live sessions, use the link in your zoom email For recordings and resources, please sign in to the website to access https://the2poundtuitionhub.com